Scaling a B2B SaaS to 1.2M organic visits
Re-architected topical authority and rebuilt the technical foundation across 14 markets.
Nine years of independent work — sixty-plus brands, every result documented end-to-end. Below are the engagements that best show how I think about compounding organic growth.

Personally led by Seyam — trusted by founders from Series A to Fortune 500.
Re-architected topical authority and rebuilt the technical foundation across 14 markets.
Programmatic SEO + editorial layer + Shopify performance fixes shipped in 90 days.
A sample of live reporting screens pulled directly from client accounts — Shopify, Google Ads, and local map rank trackers. Numbers shown are real engagements, anonymised at the brand level.

0 → 2.62M impressions and 58K clicks in six months — pure organic curve.

Same property, mobile view — 2.2% CTR holding as impressions scale.

Avg. rank 1.08 across the full local grid — 26% share of voice.

Avg. rank 1.0 on 'best florist in columbus ohio' — full grid green.

Same-day delivery query owned across the entire metro grid.

Dayton florist cluster — 11 commercial keywords locked top-3.

Gold-filled jewelry vertical — 5%+ visibility on commercial intent.

Gross sales scaled to $164K — +410% YoY across a single storefront.

808% ROAS sustained across six months of paid acquisition.

$1.09M revenue compounded — POS + online stitched into one funnel.

219K purchases driven at 791% ROAS — full-year window.

$132K in 30 days — +72% vs. prior period.

Local service campaign — 557% ROAS, 278 direction actions.

813% ROAS on a 30-day window — 5.3K purchases attributed.

$549K across Online Store, TikTok and Meta — 23% lift YoY.

Holiday push — 466% ROAS on 3.25K purchases in 24 days.

$1.14M gross sales — 31% YoY with 16K fulfilled orders.

451% ROAS holding across three live campaigns — 30-day window.

956K annual visits → $6.66M revenue at 8.95% conversion.

Gross sales +143% YoY — net sales $607K with 132% order lift.
Brand names withheld under NDA — full case files shared on intro call.
A snapshot of work shipped between 2023 and 2026. Full case files shared on request, under NDA.
Topical authority, technical foundation, programmatic
Editorial pillars, Shopify perf, structured data
Programmatic SEO, internal-link engineering
Developer SEO, docs strategy, AI workflows
Seyam re-architected our SEO from scratch. Organic traffic 4×'d in nine months, and CAC dropped along with it.
The clearest SEO thinker I've worked with. Strategy, execution, dashboards — all dialed in.
We finally have an organic engine instead of a series of one-off campaigns. Game changer.
"Seyam doesn't just run SEO — he rebuilds how the org thinks about organic. Six months in, our growth team was finally shipping content the engineers respected."
[ Toolkit / Stack ]
Instrumentation · 2017 — present
I take on four to six new engagements a year. If you want to see whether your growth case is a fit, the intro call is the quickest path.