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Notesfromthefield.

Long-form essays on technical SEO, programmatic content, and the messy reality of AI search. Written between client engagements, never on a content calendar.

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Essays: 64
Subscribers: 3.2k
Cadence: ~2/mo
Avg. read: 9 min

[ Featured essay ]

B.000aAI Search

Generative Engine Optimization (GEO) — the 2026 playbook

SEO is splitting in two. Here's the framework I now use to win citations in ChatGPT, Perplexity, Claude, and Google AI Mode — without abandoning classic rankings.

12 minMay 22, 2026Read

[ Recent ]

Everything else.

Generative Engine Optimization (GEO) — the 2026 playbook

SEO is splitting in two. Here's the framework I now use to win citations in ChatGPT, Perplexity, Claude, and Google AI Mode — without abandoning classic rankings.

12 min

B.000b

AI SearchMay 20, 2026

llms.txt is becoming a ranking signal — here's how to write yours

What started as a community spec is now being read by four major answer engines. The exact llms.txt structure I ship to every client this quarter.

8 min

B.000c

Technical SEOMay 16, 2026

Agent SEO — when AI agents crawl your site, what to actually serve

ChatGPT Agents, Claude Computer Use, and Gemini's browsing are hitting sites at scale. The robots.txt, rate-limit, and content rules I'm using to stay both visible and protected.

10 min

B.000d

ContentMay 12, 2026

Vibe coding for marketers — shipping landing pages in an afternoon

The line between marketing and engineering is dissolving. My exact workflow for taking a keyword cluster from idea to indexed, ranked landing page in under four hours.

7 min

B.000e

AI SearchMay 08, 2026

Google AI Mode is eating featured snippets — the new SERP reality

Position zero is dead. Position 'cited inside the AI answer' is the new prize. What 90 days of click-through data reveals about the post-snippet world.

9 min

B.002

AI SearchMay 04, 2026

Optimising for ChatGPT, Perplexity, and Google AI Mode — a unified framework

Three engines, one content model. The entity coverage and citation patterns that actually move the needle.

9 min

B.003

ContentApr 21, 2026

Programmatic SEO without doorway pages — the QA gates

How to ship 10,000 pages that pass helpful-content review. The checks I run before any pSEO template goes live.

11 min

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