03Process

Howtheworkactuallygetsdone.

Most agencies sell you a sprint and disappear. I run engagements like a head of SEO would internally — calendared, instrumented, accountable. Here's the playbook.

Discovery
2 weeks
First wins
30 days
Working sessions
Weekly
Exec review
Monthly
[ 04 — Process ]

A clear path from audit to compounding growth.

Five phases, repeatable and instrumented. No black boxes — every step ships an artifact you can act on.

  1. 01

    Research

    Market, audience, and competitor intelligence.

  2. 02

    Audit

    Technical, content, and authority diagnostics.

  3. 03

    Strategy

    Roadmap mapped to revenue and growth KPIs.

  4. 04

    Optimization

    Execution sprints across tech, content, and links.

  5. 05

    Scaling

    Compounding systems and AI-assisted workflows.

[ Engagement timeline ]

Week-by-week, no black boxes.

A typical 90-day kickoff. The deliverables compound — the audit feeds the roadmap, the roadmap drives the briefs, the briefs ship.

Wk 0

Intro & fit call

30 minutes. No pitch deck. We decide if SEO is even your right channel.

Wk 1–2

Discovery sprint

Tech crawl, log analysis, content audit, competitor SERP teardown — all in one deliverable.

Wk 3

Roadmap & forecast

Quarterly roadmap mapped to revenue, with realistic 12-mo organic forecast.

Wk 4–12

Execution sprints

Hands-on tech fixes, brief production, internal-link engineering. Weekly working sessions.

Mo 4+

Compounding & measurement

Pipeline-tied dashboards, refresh cycles, AI-augmented content ops.

Ongoing

Quarterly recalibration

Re-forecast, re-prioritize, prune what's decaying, double down on what's compounding.

[ Operating principles ]

The four rules I won't break.

Strong opinions, loosely held. Except for these four — they're how every engagement runs.

P-01

Revenue, not rankings

If a keyword doesn't map to a buying pattern, it doesn't make the roadmap.

P-02

Shipping cadence

Weekly working sessions. Monthly reviews. Quarterly forecasts. No black-box months.

P-03

Artifacts over reports

Every phase produces something you keep — audits, briefs, code, dashboards.

P-04

Small, focused

Five active clients max. You get a senior operator, not an account manager.

[ 07 — Engagement ]

Three ways to work together.

All engagements start with a 30-minute intro call — no pitch deck, no obligation. I'll tell you honestly whether I'm the right fit.

E-01 · 2-week engagement

Audit Sprint

A deep diagnostic of your technical, content, and authority stack — with a prioritized 90-day roadmap.

Investment
From $3.5k
  • Technical & crawl audit
  • Content & topical authority map
  • Backlink quality review
  • 90-day prioritized roadmap
  • Loom walkthrough + live Q&A
Book a sprint
E-02 · Monthly · 3-mo. minimumMost picked

Growth Retainer

Embedded SEO partner — strategy, execution oversight, and weekly working sessions with your team.

Investment
From $6k / mo
  • Quarterly strategy roadmap
  • Weekly working sessions
  • Hands-on technical fixes
  • Editorial brief production
  • Live dashboard + monthly review
Start a retainer
E-03 · 2 days / week

Fractional Lead

I plug in as your fractional head of SEO — owning roadmap, hiring, and cross-team alignment.

Investment
From $9k / mo
  • Roadmap ownership
  • Team & vendor management
  • Exec reporting cadence
  • Hiring & process design
  • Direct exec access
Enquire

All prices in USD · Engagements typically begin within 2–3 weeks

[ Ready when you are ]

Runtheplaybookonyourgrowth.

The intro call covers fit, scope, and timing. If we're a match, discovery starts within two to three weeks.

See work