08.ABlog · Archive
Everyessay,bydate.
The full back catalogue. Filter by year or month, paginate through the rest. Nothing hidden, nothing reshuffled by an algorithm.
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- 2025
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2025 · 11 essays
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- B.012Field notesDec 19, 2025
Year-end notes — what worked, what didn't
A short retrospective from twelve months of client work.
4 min - B.013ContentDec 05, 2025
Topical authority is a graph, not a checklist
Modelling internal linking as a directed graph.
10 min - B.014Technical SEONov 21, 2025
JavaScript SEO in 2026 — what Googlebot still misses
A short list of patterns that quietly break indexation.
7 min - B.015Case studiesNov 08, 2025
A publisher's recovery from the helpful content update
Editorial process changes, not just on-page tweaks.
9 min - B.016AI SearchOct 24, 2025
Building a brand entity that LLMs trust
The off-site signals that move the needle.
8 min - B.017Field notesOct 10, 2025
Why I stopped using AI writers for client work
And the hybrid workflow that replaced them.
5 min - B.018ContentSep 26, 2025
Briefs that produce rankable drafts
The exact template I send to freelance writers.
11 min - B.019Technical SEOSep 12, 2025
Pagination, faceting, and the death of the canonical tag
What to do when canonical signals stop working.
9 min
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